Saturday, November 29, 2014

Montu Bola - Clean India

A child throws a paper in house and his mother shouts at him. But when adults throw paper outside the house there is no one to shout. It is  up to us to understand that keeping clean house is one task and helping country to be clean another task which is ignored on daily basis. 

The area we live in is subjected to multiple people throwing garbage on the roads or tracks. Till we do not say anything, it is going to continue on daily basis and a day will come when saying does not help. Hence let’s follow example of Montu. Keep calm and speak up, on keeping our country clean or any social issues.

Action speaks louder than words. India is a country with lots of mixed culture, beliefs and religion. This at times is a boon as well as a challenge to maintain our integrity to represent India against other countries. Unity in playing games, unity in culture, unity in states, unity in district, unity in cities, unity in areas and finally unity in keeping clean country is required. Hence before we speak, acting on what we speak is a must.

While it is now easier to find a dustbin, the best we can do is put waste into it whenever possible. Speak up in a calm manner to others who do not use it. 

While tourism is at peak in countries like Singapore, Malaysia, Europe what is it that makes us pay so much to visit such countries. What is it that people love being there. Is it a break from stressful life or the dirty place? We get to hear about clean cities outside India but hardly hear it in India.  

Growing up is not only about making one better but also understand responsibilities. 

Strepsils have come up with a initiative #AbMontuBolega to drive India towards Swachh Bharat or Swachh Bharat Abhiyan (Clean Indian Mission). 

Swachh Bharat Abhiyan is a national level campaign by the Government of India initiated by our prime minister Narendra Modi.It was announced by Prime Minister of India Narendra Modi on Indian Independence Day & launched on 2 Oct 2014, Gandhi Jayanti.

#AbMontuBolega campaign by Strepsil is well presented on their website Montu suggests us to be calm and speak up against wrong. Whether it’s cleaning India in a better way or helping people out. It’s about taking our responsibilities towards our own country in our own hands.  

Stepsils presence is also in Facebook ( and Twitter ( for us to follow. 

Now it’s our duty to be with the country and complete the mission. Let’s make India a better place to live in.

Montu bola India clean mangtha (Montu says India should be clean). Are you with Montu?

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