It started with #SniffSniff and an event to remember.
Body odour repels us but we do not let know the person as it might embarrass, hurt or anger him / her.
An event was organized by BlogAdda in association with Nivea Men to launch a product for men which was kept under wrap for long.
I was eager to attend the event just out of curiosity and to meet the surprise celebrity. It was raining cats and dogs with traffic jam but nothing could stop me from reaching Four Seasons - Worli. I got a warm welcome from BlogAdda. Networked with few bloggers and the event started with fun activities.
Animesh Gupta, a Psychologist and a trainer got us into fun activities and I couldn't resist taking pictures.
The activity later led to a discussion. There were questions and answers raised as to why body odour happens. It's a natural chemical reaction within body. Points like how to maintain hygiene and take care of diet to control body odour were discussed. Most of us just spray deodorants but very less are aware on how to use a deodorant. I was surprised to know that a good deodorant should be applied before we go to sleep and not after morning bath. He also taught us how to tell a person that he/she smells bad in a candid way.
Finally the much awaited superstar Arjun Rampal gave a surprise entry and spoke about his experience on bad body odour and how they had to bear with it in their profession. He answered few questions from the bloggers but the product was still a mystery.
We had a lunch break to network with other bloggers while the stage was being prepared for the press conference. The event started with a hilarious on screen video by Suresh Menon followed by a presentation on deodorant. And finally the product was launched by Arjun Rampal. A new TV commercial was also shown for the first time on screen. This was not like the regular deodorant commercial where in girls get attracted to boys just for the fragrance. This one was different and funny.
Nivea Men Deodorizer (not deodorant) claims to be skin friendly. It helps to remove body odour by not camouflaging but removing it. It has cool and light fragrance. It lasts for a day. This product sets it apart from other deodorants through its innovative formula.
The event in a nutshell was beautifully executed considering the time limit.
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