Tuesday, February 24, 2015

Make the Axis Acquaintance - The BlogAdda event

I registered an event with BlogAdda for the 'Make an Axis Acquaintance' program. It was an attempt by Axis Bank to make us familiar with Axis Mobile Application. While my objective was just to get some insights in to mobile application from Axis bank, my experience in the event was completely unexpectedly awesome.

Before the event could start we had some sandwich and coffee. Later on, we joined the conference when all the participants came in. 

We were seated in Axis bank corporate high-tech conference room. Promod Mulani (Head of digital and mobile banking) gave us a live account demo using his iPhone. While I was excited about first tech event from Blogadda, the Axis team was equally excited to give us the presentation. The demo was not a powerpoint presentation but a live account transaction demo displayed on our personal screens. 

Security in-place
Demo started with security features and one minute mobile on boarding of the new user. Security is of utmost importance in today’s world and it has been well taken care by Axis Bank. This important aspect of the mobile app impressed me since it is tagged to ones registered number with Axis Bank.  While keeping security aspect in mind, the time taken for on boarding in mobile was quick. This really helps the customer since I personally had faced an issue an year back with mobile app and left it half way and uninstalled it.

Minimal clicks required

Usability or the user experience is the area where in lots of research and efforts have been put by Axis bank. One example is the customers are shown the account balance upfront on login. It has been taken care that the customer uses minimal clicks to do any transaction.

Schedule Later
I always forget to pay credit card bill so I usually pay when I receive the bill which defeats the purpose of keeping a credit card and getting a 50 days credit. Axis mobile App provides a pay later i.e. schedule later button in which I can schedule on the day I receive the statement. I even have the option to make part payment. This feature is something that is most thought off to get into customers mindset.

Money Transfer made easy
Adding beneficiary name from axis account is just like syncing your Facebook account to mobile contacts. It’s as simple as adding a contact number. If we want to transfer money to a person having axis bank account, we just have to add his mobile number and the app would retrieve all other information. And money can be transferred instantly after adding beneficiary name instantly using IMPS like in other bank accounts which takes 12 hrs for activation. This also brings in doubt on security issue but it has been well taken care off.

For transferring to other bank account we would require the account number of the beneficiary. Beneficiary account holder picture can be clicked and cropped and added instantly. This adds to the security when transferring to some other person  as well adds to the emotional value. From usability perspective adding a picture quickens our transfer process while transferring to the same account again. We have experienced this in Gmail where in it shows the picture of the person to whom we are transferring. Subconsciously our mind does not read the name but sees the pictures. A very well thought user experience at the right place.

Switch off your debit card instantly
You even have option of Switching off the debit card. This is a cool feature which I had never heard off. Usually there is process in other banks to deactivate the card temporarily. Usually we have to call the call center and go through some verification process to deactivate the card. But this App gives us the feature at our finger tips.

Reward points redemption
Redemption of reward points is now a child’s play in Axis mobile app. The royalty program gives points on various transactions. All the points collected can then be redeemed on application itself. The coupon is delivered instantly in the inbox without any delivery charges which other bank charges for delivering the coupons after 20 days.

Some more...
The mobile application also provides any loan details which we have with axis. So we do not have to worry to search any details. It’s all again in the application.

The Google map gives details on nearest hotels with discounts that axis bank offers. A add-on feature where in we can decide on the restaurants while on the go.

Apart from above there are lots more. I have mentioned few of the discussed features. It’s really a application that gets bank in our pocket.

The whole idea of the application is to give customer an enriching experience and not just a way to transact in the bank. It has eased the customer’s pain of going to the bank in a world where everyone has an excuse “time nahi hai”.

After a knowledge sharing and an interactive session on the Axis mobile app we went for a lunch. Lunch was refreshing and had some good time chatting with the other bloggers.

Axis Bank mobile application is a  feature rich mobile App for enriching customers future.

This post is about 'Make the Axis Acquaintance' meet conducted by Axis Bank in association with BlogAdda.com 

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